T-Mobile partnered with Major League Baseball on a brand activation at MLB’s flagship store at 1271 Sixth Avenue in New York City. The activation brought T-Mobile’s relationship with the league into a physical retail environment, using the store as a high-traffic setting to connect the brand with fans through a live, in-person experience.

The work focuses on how the partnership translated on the ground: how visitors encountered the activation within the retail space, how long they engaged, and how the setup supported interaction without interrupting the normal flow of the store. The documentation captures a temporary installation operating in a public, commercial environment, showing how the T-Mobile and MLB partnership functioned at street level, shaped by foot traffic, timing, and the pace of Midtown.