Thayers Witch Hazel Harvest
Skincare and Beauty Influencers Spend a Day
Picking Witch Hazel and learning the process
On October 22, Thayers hosted a one-day influencer event at the historic Thayers Witch Hazel Farm, bringing in a curated group of skincare and beauty creators from across the country. The goal was to give influencers an immersive look at the heritage and production behind Thayers’ signature witch hazel — from walking the fields, to picking the Witch Hazel and observing the distillation process — all set within a landscape that photographed naturally and beautifully.
The visual direction leaned into documentary realism with polished, brand-forward storytelling: creators engaging with the environment, exploring the farm, and capturing content that tied the product back to its origins. With L’Oréal supporting the initiative’s broader creative and brand vision, the event blended heritage, modern beauty culture, and high-impact social storytelling. The resulting imagery positions Thayers at the intersection of tradition and contemporary influence, grounded in authenticity and executed with a clean, editorial sensibility.
