IBM US Open Activation - Madison Square Park

IBM’s activation in Madison Square Park was part of the company’s broader push into AI, highlighting how its technology is integrated into the US Open through its long-standing partnership with the tournament. The experience pointed to IBM’s role in analyzing live match action, tabulating scores and statistics, and processing large volumes of data in real time to support coverage and fan engagement.

Rather than relying on a conference or ticketed environment, IBM placed the experience in an open public park, where people encountered these ideas without prior context. The focus of the work was on how clearly IBM’s AI capabilities—normally operating behind the scenes at a major sporting event—translated in real-world conditions. The documentation shows how IBM positioned its AI work at the US Open beyond the stadium, functioning in an unscripted public setting shaped by foot traffic, light, and the pace of the city.