Byoma Skincare

A night with Byoma Skincare - Brand Activation

The Byoma brand activation in New York City showcased the launch of their latest skincare products in a dynamic, experiential setting pop-up setting, located at 21 Green Street. The event brought together the founders, including Marc Elrick, alongside influencers and media to highlight the brand’s identity and product line, featuring immersive installations and thoughtfully designed spaces. The photography captures both the energy of the activation and the details that made the experience memorable, from candid interactions to stylized product displays, creating a visual narrative suitable for social media, PR coverage, and internal brand use.

See below for highlights of the evening!

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Two young women in a professional portrait for Byoma Skincare
Influencers photographed in a professional event setting for byoma skincare
Facial massage at brand activation for byoma skincare
Byoma CEO Mark Elrick at a brand activation
Byoma skincare products arranged on a table
A tall model holding up a bag for byoma skincare
Two women holding up a Byoma bag at a pop up in NYC for byoma
A model named Tori holding up a bag for byoma skincare
A photo of a model named Tori holding a bag that says Byoma
A woman enjoying herself at a pop-up for Byoma skincare, in Soho New York
Young women enjoying a pop up experience at Byoma
A young woman smiling at a byoma product demonstration
DJs at the byoma pop up
a young woman smiling happily at byoma brand activation in Soho
A woman posing on a stage prop for Byoma Skincare
A young influencer on stage for Byoma Skincare
Byoma CEO Marc Elrick on stage with his co-founder and husband
Rob Brittain on stage at Byoma Skincare Launch

Event Details:

  • Client: Byoma

  • Event type: Brand Activation, Pop-up, Experiential

  • Date: 12/5/2025

  • Location: 21 Greene Street, NY, NY

  • Notable Figures: Marc Elrick, Rob Brittain, Skincare Influencers

  • Deliverables: social assets, galleries, press-ready images.