Thayers Pop-Up: Brand Activation at Domino Park
Event Photography -> Case Studies -> Thayers Activation at Domino Park
Branded Event Photography for Thayers x L’Oréal
In January 2026, Thayers (L'Oréal) took over the ice skating rink at Domino Park for a winter brand pop-up. As an event photographer in nyc, I was there to capture the setup and the top-tier beauty and skincare influencers brought in to activate the space. My focus was on documenting these creators as they engaged with the brand, ensuring the imagery captured both the talent and the Williamsburg waterfront in a clean, professional style.
The goal was to produce high-end content that translated the energy of the event for a social-first audience. By focusing on the authentic interactions between the influencers and the Brooklyn skyline, the images delivered comprised an album set that felt modern and on-brand. The below gallery showcases the power of the brand activation for an iconic product rich with heritage in the heart of a New York City landmark - prioritizing a clean aesthetic that works for both corporate records and digital storytelling.
