The Brief: Modern Leadership for a Global Brand

For the Michael Kirban session, the objective was to produce a suite of executive portraits that balanced his role as a visionary founder with the institutional requirements of a publicly traded leadership team. Working with the Co-Founder and Executive Chairman of The Vita Coco Company (NASDAQ: COCO), it was needed to create imagery that felt both approachable and authoritative. Designed to serve multiple high-stakes touchpoints, ranging from editorial features to official board of directors documentation on the Vita Coco Investor Relations platform, these represent a complete series of professional headshots for use in press packages, investor relations materials, and public facing branding.

The Execution: On-Site at NYC Headquarters

The session was conducted on-site at Vita Coco’s New York City headquarters, using a lighting setup to ensure the final assets felt cohesive with the brand's vibrant, global identity. By prioritizing a clean, architectural background and a relaxed yet professional posture, a series of headshots that reflect the energy of a billion-dollar consumer goods leader was captured. The resulting assets now provide a consistent visual anchor for the company’s corporate governance and global media presence.