Elevating a National Identity: Visual Refresh at The Beekman

When Sanford Heisler Sharp McKnight—a premier national law firm—coordinated their firm-wide retreat at the historic Beekman Hotel, they sought a visual refresh to align their digital presence with their reputation for excellence. Rather than a total rebrand, the goal was an image update that captured the firm's leadership in an environment that matched their prestige. Brought in to capture a series of executive headshots for the partnership and utilizing the old-world institution of The Beekman, a sophisticated and cohesive look for their updated website was created.

Executing an image update for a national partnership during a corporate retreat requires a balance of high-end Art Direction and logistical precision. Shot on a 100MP Fuji GFX100S, we produced a suite of portraits that feel both authentic and authoritative, with this refresh ensuring that the firm’s most valuable assets—its people—are represented with a modern, high-fidelity aesthetic across all digital platforms.