Macy’s Thanksgiving Day Parade with Jennie-O and Paula Abdul

The 2022 Macy’s Thanksgiving Day Parade served as the platform for a national brand activation by Jennie-O, featuring a live appearance by Paula Abdul. Documenting a mobile activation during a live national broadcast requires a technical approach centered on speed, precision, and an understanding of large-scale production logistics.

The photography brief required assets of the 'Big Turkey Spectacular' float while navigating a parade route in a late New York November winter. The focus remained on capturing the presence split between the brand’s physical appearance and the talent’s execution for a televised audience of millions. By balancing the technical requirements of a moving production with the need for immediate commercial assets, the resulting event photography provided Jennie-O with a comprehensive record of their 2022 parade integration.