Barcelona & Partners, the investment attraction agency for Barcelona, launched a comprehensive initiative in New York City to promote overseas investment and business expansion. This two-day engagement required a sophisticated visual narrative to bridge the gap between public-facing branding and private institutional dialogue.

The project commenced with a large-scale media campaign in Times Square. The studio provided comprehensive photo and video coverage of this placement, focusing on the scale of Barcelona’s brand presence within the Manhattan commercial core. These assets were designed to document the agency's visibility and momentum in the world's most competitive advertising environment.

The documentation transitioned on the second day to a four-hour investment panel. The session featured speakers from global investment firms, including senior leadership with backgrounds at organizations such as Goldman Sachs. The summit focused on the mechanics of international capital and long-term economic goals.